The total volume of use of deicing products and dust control agents is directly linked to the climatic conditions but, good or bad year, the geographical market of Eastern Canada and the Eastern part of the United States represents a potential market of approximately 50 million dollars (CDN) annually (which is about 150,000 tonnes of calcium chlorides), as per an independent study from Les Conseillers NGI completed in 2004.

In the winter market, the Solnat is mostly used as a complement to calcium chloride. The pulverisation of liquid Solnat on deicing salt just before its application on the road is a simple process (pre-wetting) which greatly optimizes the efficiency of deicing salts on the road. This process also has environmental virtues since it helps to significantly reduce application rates of salts reputed to be harmful to the environment.

The Solnat is also used for winter stockpile treatment (sand or gravel) which are spread on roads during very cold periods. The Solnat moistened mix (pre-wetting solnat with sand, gravel or salt) will better adhere or «bite» to road surfaces resulting in a more efficient non-skiding effect on roads.

The natural brine sales of Junex have totalled $515,207 in 2005, a 116% growth in comparison to the 2002 sales when the production had first started.